Today’s business climate is a competitive one. Thanks to the Internet, consumers have more options and more chances to compare companies than ever before. This landscape is great for businesses that want to stand out from the crowd and differential themselves. Website copywriting can definitely do that. Not only does strong website copywriting explain your …
I spend a lot of my time reading web copying and freelance blogs. They’re great for learning new tips, networking and discovering what other writers are working on. Reading a lot is also a great way to become a better writer. Here are five web copywriting blog posts I’ve read recently that I really enjoyed: …
When you work freelance you have to wear many hats. You’re not just a writer or a designer or an SEO person, you’re also in charge of your entire business. That means you need to manage your time, promote your business, keep track of your expenses and much, much more. Today I’m going to list …
Every website wants more traffic. From personal blogs to corporate websites, you always want people to visit your site. But there are millions of pages on the Internet and it’s often difficult to draw attention to your website. However, with a little hard work and some clever thinking, it is possible. Here are a few …
Sometimes I’m asked how I go about writing websites for clients. How do I know what to write? How can I write about a topic that I’m not an expert in? To be honest, it’s difficult. No one is an expert at everything, but people are usually experts at their own businesses. At first glance …
