Category: SEO

Google’s “Helpful Content Update” & What It Means for Website Content

What the Google Helpful Content Update Means for Website Content In August 2022, Google started rolling out what it called the “helpful content update.” According to Google, the goal of this update was to focus more on people-first content that meets the expectations of visitors. What does that mean? According to Google, “People-first content creators

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How to Improve your Site for Local Search Results

Boosting your Website for Local Search Results These days, more and more people are looking to shop local. However, it’s not always easy to find local businesses online. Large companies and international corporations tend to have much more brand awareness so, when a customer is looking for something, it’s often easier to go to a

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What is Keyword Research & Why is it Important?

Why Keyword Research Matters for SEO Keyword research is the process of figuring out what people are searching for to get to websites like yours. When you do keyword research, you work to determine, analyze, and prioritize the language that your target market will use when searching for content. The goal of keyword research is

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What is SEO Copywriting?

SEO copywriting is writing content that both search engines and people find valuable. When people talk about SEO copywriting, they’re talking about website content that is easy to find online, that provides people with the information they’re looking for, and that is considered relevant to the search that was done. While SEO copywriting is designed

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How Do I Find the Best Toronto SEO Copywriter?

When you’re looking for someone to do web content writing for your business, you’ll quickly find that there are a lot of choices out there. Just a simple search for “website copywriter” or “web content writer” will return hundred and hundreds of results. So who do you choose? Here are a few tips that could

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