Content Without a Strategy Is Just Noise. Let’s Fix That.
Content strategies for small and mid-sized businesses ready to grow. Attract the right customers, build lasting authority, and turn scattered posts into a system that works.
You know your content needs work. You just never get to it.
The right strategy makes it all easier.
Most businesses don’t have time to do content right. You’re busy, handling everything from customer service to sales promotions to staff evaluations. Updating your website is often the last thing on your mind.
Then, when you do update, you wind up just writing whatever you’re thinking of… if you remember to do it at all.
That’s not a strategy and it’s not effective. It’s inconsistent. It targets the wrong audience. It’s costing you time and money and not giving you anything in return.
A content strategy focuses your efforts and helps you speak to the right audiences.
It defines who you’re talking to, tells them what they want to hear, and shows you exactly how to reach them. It’s a repeatable system that actually works.
As a professional content strategy consultant, that’s exactly what we’ve done for over 15 years. It’s time you get the website your business needs.
The strategic thinking of an agency. The accountability of a solo expert. Content-led growth services that work.
The Content Foundation
The starting point for businesses ready to get serious about content.
In 30 days you’ll know exactly where you stand, who you’re talking to, and what to create first.
Best for: businesses building from scratch, preparing for a website redesign, or starting fresh after years of inconsistent content.
- Full content and SEO audit of your existing website
- Audience definition and messaging positioning
- Keyword map covering your core topics and opportunities
- Brand voice and tone guidelines
- 60-day editorial calendar ready to hand to a writer or use yourself
- Two calls — discovery at the start, debrief at delivery
The Content Sprint
Strategy plus execution. You leave with a complete 90-day content roadmap and three pieces of content produced to spec, so you’re not just planning, you’re already publishing.
Best for: businesses that have a website and some content but no real system, or those ready to invest in content as a growth channel and want expert execution from the start.
- Everything in The Content Foundation
- Full 90-day content strategy and channel plan
- Competitor content analysis (up to three competitors)
- Three pieces of content written and delivered (blog posts, web pages, or newsletter issues)
- SEO implementation guidance for each piece
- 90-day editorial calendar with detailed briefs for every item
- Three calls — discovery, mid-point check-in, final debrief
The Content Engine
An experienced content strategist in your corner every month. Consistent planning, performance oversight, and editorial direction, so your content never goes quiet and never loses its purpose.
Best for: businesses serious about content as a long-term growth channel who want senior strategic direction without agency overhead.
- Monthly strategy session (30 min) to plan, review, and adjust
- Rolling 30-day editorial calendar delivered by the 1st of each month
- Up to four pieces of content reviewed or written per month
- SEO implementation guidance for each piece
- On-call email access for quick strategic questions (response within one business day)
- Quarterly strategy refresh — bigger picture review every three months
Ongoing · cancel with 30 days’ notice after minimum
Why Work With a Content Strategy Consultant?
Your audience is looking for a company just like you, but they’re finding your competitors instead. Even if you do better work, have a better offer, and can meet their needs perfectly, they’re choosing someone else because that other brand is showing up when customers are looking. A content strategy consultant helps you not only pinpoint your exact audience, but give them exactly what they’re looking for. This helps them trust your business and turns them from passive visitors into paying customers.
Fifteen years of making content work. Here’s what that looks like.
I’m Richard Moldovanyi. I trained as a journalist at Toronto Metropolitan University, which means I think in stories, not keywords. For over 15 years I’ve written web copy, built content strategies, and helped businesses find the right words for the right audience.
I work with small and mid-sized businesses who are serious about growth, but who don’t have the budget or desire for a huge agency.
Not sure where to start? Let’s have a conversation. It’s a great chance to look at what you’re doing and figure out how a content strategy could change things for you.
