Toronto Content Marketing Services
What is Content Marketing?
If you’re looking for Toronto content marketing, you’ve likely heard a bit about the service, but you may not know exactly what it is. Content marketing is the process of creating and distributing interesting and/or informative content to attract attention, generate sales, or encourage a targeted audience to take action.
Content marketing provides value to potential customers.
Some common examples of content marketing include:
- Social media content
- Webinars and classes
- And much more
Most importantly, content marketing provides value. Think of the difference between a billboard and a blog post. A billboard could say “We are a home repair company. We can fix your heating. Here is our phone number and website.” However, a blog post could explain common heating problems, the causes of these problems, and what needs to be done to fix them.
The difference? The blog provides more information than the billboard. That makes the blog post more important and more valuable to the potential customer than the billboard.
How Content Marketing Works
How does content marketing work? Think of the example above. If the heat doesn’t work in your home, you might search for a repair company online. However, before you do that, you might Google the problem you’re having.
If you Google the problem and find a well-written blog post on a home repair company’s website, you’ll trust the article. If you get good information, you’ll trust the company. The result? If you can’t fix the problem yourself, you’re likely going to call the company.
Why Content is So Valuable
When people search online, they’re usually looking for information. You can use your website content to draw visitors and engage them with your business. This is how you build long-term clients. Not only are they likely to purchase your product or service after viewing your content, but they’ll have a much more positive opinion of your company.
Since a blog post, article, or infographic will be viewed when potential clients are looking for them, they meet an immediate need. You could drive by a billboard every day and ignore it, especially if you don’t need the service at the time. But if you’re looking for a solution to a problem, and you find content that gives you what you’re looking for, you’ll be much more likely to pay attention and act.
Also, good web content exists forever. You need to pay regularly for a billboard, radio or TV spot, or a targeted web ad. However, when you have a valuable piece of content, it can remain on your website forever. It will keep drawing in customers consistently every month.
Trust our Toronto Content Marketing Services
Since 2009, Toronto SEO Web Content has created blogs, newsletters, social media content, press releases, social videos, web content, and much more. We draw traffic to websites and help them grow.
For more information, please contact Toronto SEO Web Content today.