Web Copywriting FAQ
Toronto SEO Web Content offers website content writing, blog writing, organic search engine optimization (SEO), newsletter writing, content marketing, copywriting & editing, website consulting, and more.
If you have any specific questions regarding our services, please contact Toronto SEO Web Content. We offer no obligation quotes and website reviews. You may also find the information you are looking for below.
Why is website copywriting important?
The content on your website is incredibly important. Not only is website content one of the key aspects of how search engines classify, index, and rank websites, but web content is also how visitors get information. Well-written, informative, and persuasive website copywriting lets your visitors and customers know exactly who your company is, what products and services you offer, why they should choose your company, and more. Read more about why website copywriting is important.
What’s the difference between writing for the web and other writing?
You have to take many factors into account when you are writing for the web. First of all, your writing needs to be concise and interesting. The internet is incredibly fast-paced and there are millions of websites out there. If you cannot “win your audience” quickly (usually within the first few lines), they will likely move on to another site.
Plus, how you write and how you format your writing is much different online than it is in magazines, newspapers, and even in sales material. People are much more likely to skim content, looking for what matters to them, rather than read the entire page.
You’ll also need to take search engines into account. A high search engine ranking can boost your company’s business. A low ranking can seriously hurt you. A website copywriter understands how search engines see your site and will write your content to improves your search engine ranking while still being interesting and informative to human visitors. Read more about the differences between website content and other writing.
Why should I hire a website copywriter?
There are a number of reasons to hire a website copywriter. First of all, web content writers are experienced in writing for the web. Instead of spending the time learning how search engines read websites, how your writing style and formatting affect search results, and why certain methods are preferred over others, why not hire a website copywriter? It’s simply more efficient and you’ll have the time you need to focus on other aspects of your business.
Your website is an incredibly important marketing tool and a great way to talk directly to your customers. Due to its importance, it requires a lot of time and effort to write, edit, and update regularly. You’re already spending a lot of your time running your own business. This means you likely don’t have the time to also write your website, maintain your blog, update your social networks, and more. A web content writer saves you time and hassle.
You want to make sure your business is well-represented is on the internet and that it is easily accessible. You want to control the narrative of what is written online. You want to reach your potential customers with ease. A website content writer can do that for you, so you can focus on running your company.
A website copywriter can also offer you an outside perspective. While you know your business better than anyone, you may know it too well. You may overlook points that seem obvious to you, for example. An independent website copywriter can spot these issues and make your company stronger. Read more about why you should hire a website copywriter.
Do you only offer website copywriting services?
No. Toronto SEO Web Content offers a variety of writing, internet promotion, and content marketing services. In addition to web content writing and blog writing services, we also offer copywriting & editing, press release writing, newsletter writing, website consulting services, and more. For full details, please visit the services page. Read more our website copywriting, social media marketing and other services.
What experience do you have?
Toronto SEO Web Content has been creating website content since 2009.
Richard Moldovanyi is the founder of Toronto SEO Web Content. He has been a freelance website copywriter for many years, writing persuasive, compelling, and interesting online content for a wide variety of websites. Previous clients include news sites, small start-up companies, large corporations, and everything in between. He holds a Bachelor of Journalism degree from Toronto Metropolitan University and has written professional and creative content for years. Please visit Richard Moldovanyi’s bio page for more information.
For examples of some of the websites we have written content for, please visit the testimonials page. You can also contact Toronto SEO Web Content for additional examples and information. Read more our web content writing experience.
How much do website copywriting services cost? What is the cost for web content writing?
The costs for website copywriting, blogging, and other services depend on a variety of factors. When preparing a quote, the amount of time required to complete the work, the scope of the project, and several other aspects of the process are taken into account.
Quotes are typically presented on a per project basis and we offer very affordable rates. If you would like a no obligation quote and detailed timeframe for your website copywriting, content marketing, blogging, newsletter writing, or other website project, please contact Toronto SEO Web Content today. Read more web copywriting and Internet promotion costs.
What are your business hours?
In most cases business hours are Monday – Friday, 9am – 5pm/ET, excluding holidays.
How are your services different from others?
We have the experience and ability to create compelling, informative and SEO-friendly website content quickly and at affordable rates. We can also write blog content and manage blogs, as well as promote companies online through newsletters, press releases, newsletters, and more.
We are easy to communicate with, responsive, responsible, and we always complete projects on time. Toronto SEO Web Content offers no obligation website evaluations, quotes, and timeframes before any work begins so that you completely understand the entire process prior to committing in any way. We always do detailed research before taking on any project and we have extensive writing experience in many fields. This means we’re skilled enough to write about nearly any topic for any business. Read more about how our services are different.
Do you do all of your work yourself? Do you outsource any content?
We write all of the content personally. No aspects of work are outsourced at any time. All writing, editing and promotion is done in Toronto, Ontario, Canada.
Why is blogging beneficial for my website?
Blogging is incredibly beneficial for a website. It is a great way to provide frequently updated content that both visitors and search engines love. It keeps your website timely and gives readers a reason to come back. Blog content is also easily shared via social networks, email, and other methods, which promotes your company and your website online. For more information, visit our page on blog writing. Read more about how blogging boosts your business.
Can you work with me to re-write some content I’ve written so it sounds better and is more SEO-friendly?
Of course. We often work with clients to turn existing writing or website content into powerful search engine optimized copy that draws in visitors and increases sales. Please contact us for more information. Read more about how we optimize your website content.
Do you write for search engines or for people?
Both. There is no point in writing website copy that is uninteresting or confusing to visitors. Your visitors are the reason you have a website and you need to write content that they will enjoy, understand, and that will encourage them to choose your business.
However, there is also no point in ignoring search engines like Google or Bing. These search engines are able to draw huge amounts of traffic to your website if you rank highly for competitive terms. Most users turn to search to find what they’re looking for, so you need your site to come up for relevant searches.
The key is to strike a balance between these two audiences so that both love your website content. This is when you will see your business grow the most. Read more about SEO-optimized website content.
What does the website content writing process include?
Each project is different, but the overall website copywriting process typically includes:
- Keyword research
- Competition analysis
- Website architecture/sitemap/site structure review & recommendations
- Written content that is structured, written and formatted to be appealing to both visitors and search engines
- Optimized Heading Tags (H1, H2, etc.)
- Optimized page titles and descriptions
- Usage of keywords in body text & image ALT Attributes
- Anchor text for internal links that are selected and utilized to match key words and phrases
- Optimized content structure including short paragraphs, sections with strong headings, bulleted lists and more.
- Contact Toronto SEO Web Content for additional details relating to your specific website.
How does the website copywriting process work? What do you need from me?
The process begins when you contact us. If you already have an existing website, we will conduct a full website review and offer you a no obligation quote and detailed timeframe for the services you are interested in. For a full list of services, visit the services page.
If you are developing a new website and have no content yet, that’s not a problem at all. We can still provide you with a detailed quote and timeframe based on the information you provide about your upcoming project. We can even work with you to plan out your website and structure it to be as effective and interesting as possible.
For website copywriting, we typically send you a questionnaire to find out more information about your company and/or your website. We can also meet in person, over the phone, by email, or via video chat (Zoom, Skype, Facetime, Google Meet, Microsoft Teams, etc.) to discuss your project in detail.
If you have any written content or any point form notes available, we use that information along with the information provided in the questionnaire to create the content for the page. Read more about the website copywriting process.
If you have any specific questions about the process, please contact Toronto SEO Web Content today.