When a lot of people think of the terms “SEO” or “search engine optimized website content” they think of writing content exclusively for search engines. However, that’s not the right way to create website content. Search engines may bring in traffic, but you need targeted traffic and you need to turn this traffic into sales. Sales are made by people. Toronto SEO Web Content creates written content for people (but we always keep search engines in mind).

This approach boosts website traffic and turn visitors into customers.

Search engines have learned what great content is. They know how to “read” like humans and judge and rank content based on how useful it is to real people.

Website copy needs to be interesting and easy to understand. It needs to draw in your audience and keep that audience interested. It needs to tell your visitors all of the great things about your company, your products, and your services. Your visitors are the reason you have a website and your customers are the reason you have a business. Real people are the ones making the final purchasing decision, not search engines. Therefore it is incredibly important to write content that your audience will enjoy and understand. Great content needs to provide value.

However, search engines like Google and Bing can bring in draw huge amounts of traffic to your website if you rank highly for competitive terms. That means it’s important to understand how these search engines work to write copy that is correctly optimized for them.

Search engines are becoming more and more sophisticated and smarter. They’re learning to better filter out poor quality content that is filled with nothing but keywords and spam. Your content needs to be well-written. It needs to correctly utilize keywords so that your visitors don’t just find your content, but that they’re interested in it as well. It needs to give them what they’re looking for.

The key is to strike a balance between visitors and search engines so that both love your website content. It’s incredibly important to remember that, no matter what your business is, a real person will have the final say in whether or not you gain a new customer. Search engines can bring you traffic, but targeting that traffic to your specific audience and making sure that you provide this audience with content they enjoy and trust is what will grow your business. We can help.

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