I spend a lot of my time reading web copying and freelance blogs. They’re great for learning new tips, networking and discovering what other writers are working on. Reading a lot is also a great way to become a better writer.
Here are five web copywriting blog posts I’ve read recently that I really enjoyed:
- Web Writing: Who Sets the Standards? [Freelance Switch]
Before I read this post I had never really thought about who sets the standards for online copywriting. I always just assumed that we wrote in a style that pleased both customers and search engines, but never sat back and wondered “why?” I also had no idea that Yahoo! is going to release its own style guide. I love when blog posts make me think and teach me something I didn’t already know.
- 5 Grammar rules it’s OK to break [Copywriting.com]
Spelling and grammar are very important. However once you know the rules, you also know how to break them. Nothing is written in stone.
- How to Write an Article That Draws Thousands of New Readers [Copy Blogger]
Every website owner dreams of receiving huge traffic. Every blogger loves to see one of his or her posts forwarded around the net and watch the hit counter go up and up and up. This post gives some tips on how to create great posts that will be shared around and turn into “link bait.”
- Knowing Your Customers [Freelance Copywriters Blog]
This isn’t so much about writing as it is about handling customers. Freelancers are usually expected tow ear many hats. Not only do we need to be good at what we do (such as website copywriting) but we also need to manage customers, schedule meetings, handle invoicing and much more. This post helps with the customer side of things.
- The Care and Keeping of Long-Term Clients [Freelance Folder]
Another post on client management. This one covers retaining long-term clients and building true business relationships. This is one of the most important things a freelancer can do.