Website copywriting for health & wellness websites is important for many reasons. The first is related to search engine optimization. In short, you want to create the content that will help your website rank highly in search engines. That’s because most people still begin their quest for a health and wellness solution by doing a search.
However, Google (and other search engines) prioritize content that is relevant, unique, and that adds value to the topic. For instance, Google’s recent “Helpful Content Update” is designed to “ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.”
Google wants to see content that is useful for people, that provides visitors with the information they’re looking for, and that is unique and useful. This is good for your search engine ranking and also for your website overall. It’s great that Google wants the same sort of content that real people want.
What does this mean when it comes to website copywriting for health & wellness? It means that it’s crucial to think of your visitors whenever you create content.
As mentioned, Google wants content that is “written by people, for people.” This isn’t just a good guideline for search engine optimization, but also for your website in general. Whenever you add any content to your website, think of who you are writing for. What is your target audience? What would they be looking for? What questions do they have and what solutions do they want?
Once you know the visitors you want to attract, you can write content that is based on their needs. This won’t just help improve your search ranking, but it will also help you draw the type of visitors who will purchase products and services from your business, subscribe to your content, and otherwise help you achieve your goals.
Visitors do a search or come to a website because they want something. In some cases, they may want answer to a question, they might have a problem that they want to solve, or they could be looking for a certain product or service.
One of the best ways to add value is to describe the problem that someone may be having, and then detail how you can offer the solution. When people are searching for health and wellness topics, they may not specifically know what they’re looking for. Instead, they might know the symptoms they’re having or the outcome they want to achieve, but they might not know how to get where they want to go. Provide them with this information and you’ll give them the value they’re looking for.
If someone arrives at your website through a search, they may not know much about who you are or what you do. Therefore, it’s crucial that you give them the information they’re looking for. After you’ve established that you understand their problem, you’ll need to create a compelling way to inform them about what you offer and why they should trust you. Both parts of this are equally important.
In addition to creating content that ranks highly on search engines, it’s important to never forget that a human will make the final decision about your website and any products or services you offer. Therefore, it’s important to have clear and informative content that makes visitors want to do business with you.
For more information on how to create great content and get effective, SEO-optimized, and persuasive website copywriting for health & wellness sites, please do not hesitate to contact Toronto SEO Web Content today.