We’ve talked a lot about the importance of website copywriting and how it can make or break your company’s website. Not only do you want your content to be clear and easy to understand, but you also want to make sure that it lets your potential customers know exactly what your company is about and …
Whether you do website copywriting for a living or you have your own business and you write your own website, you’ll likely want to improve your website copywriting skills. Regardless of how long you’ve been copywriting and how many websites you’ve written, there is always an opportunity for growth. You may know your own business …
The recent Google Penguin update has the Internet world buzzing and a lot of people panicking. Much like the previous Google Panda update, Penguin was a change to Google’s search results ranking algorithm that resulted in website rankings changing on Google. Obviously, this was both a problem and a great help for different groups of …
Google Penguin Update: Why High Quality Content is Key Read More »
Whenever you’re writing website content it’s important to think about who your audience is. 99.9% of the time (if not 100% of the time) your audience is the person you’d like to attract to your website. Your audience is your the customer you’re trying to sell a product or service to or a reader that …
Write Website Content for People: Increase Website Traffic & Boost Sales Read More »
When you’re writing website content, it’s easy to become self-serving. After all, a lot of website copywriting is written for self-promotion or to sell a product or service. You’re writing a new blog post for your website because you want to tell the world about your new product. You’re adding content to your home page …
