Whether you do website copywriting for a living or you have your own business and you write your own website, you’ll likely want to improve your website copywriting skills. Regardless of how long you’ve been copywriting and how many websites you’ve written, there is always an opportunity for growth. You may know your own business inside and out, but you also need to know how to convey that knowledge on your website. Improving your website copywriting skills is exactly the way to do that.
Here are a five quick tips for becoming a better website copywriter:
Read a lot.
They say this about all forms of writing and it’s true: You become a better writer by reading other great writing. If you’re looking to improve your website content writing skills, try reading some other websites that you enjoy. Think about why you enjoy them and why they rank highly on search engines. You can learn from their tactics and use this knowledge in your own writing.
Do some research.
The Internet is filled with a lot of great references and information on how to improve your website copywriting talent. Spend some time checking out some great website copywriting and Internet promotion blogs and see what you learn. Hint: This blog is a good place to start! =)
Talk to your friends and colleagues.
What content do your friends enjoy reading? How are your colleagues’ websites doing? It makes sense to take some time to get together with those you trust and who have opinions that you value to discuss the quality of your website content. You’ll soon find that you can grow together and learn from each other’s experiences.
Just like with almost every other skill, you become a better writer by actually writing. Your blog is a great place to start. You can use your blog to explore new writing styles and try out new concepts. If you don’t have a blog for your website or your business, this is an excellent time to start one. Not only will it give you a great outlet for your writing, but blogging is an excellent way to promote your website and your business online.
Don’t be afraid.
If your website is getting good traffic, you may be afraid to change things up a bit. That’s understandable, but it doesn’t mean that you should stop writing. Unique, well-written website content is always a plus and it will always help your business and your website. Don’t be afraid to write more content than you’re used to or to change up your writing style a bit. You won’t do any permanent damage to your website if you do. If the change in your writing doesn’t work out, you can always go back to what was successful in the past. Experimentation will make you a better, more interesting writer.