Much like Google did a little while ago, Bing has now introduced social searching. What does that mean? Well, just like Google started incorporating Google+ content and shares into Google search results, Bing will also use information from social networks in its results. In fact, Bing is going several steps beyond what Google has done and incorporating information from Facebook, Twitter, Windows Live, Foursquare, Quora, LinkedIn, Google+ and Blogger information into search results as well.
What does that mean? It means that the already very social web just got a lot more social.
It’s becoming more and more important to create content that can be easily shared online as well as content that people WANT to share online. Blogging and social media marketing are now huge parts of promoting yourself or your business online. Having a strong social media presence is an incredibly important way to separate yourself from your competitors.
From Bing’s blog:
Bing can help you find people who are influential about the topic you’re searching, based on what they’ve publically blogged or tweeted about. In a glance you will see top experts and enthusiasts from leading networks like Twitter, Foursquare, Quora, LinkedIn, Google Plus and Blogger to quickly check out what they have to say about the topic you’re searching for. You can follow them, ask them a question or see what they have shared in the past.
Those who are influential in social media (“experts and enthusiasts” as the post calls them) will also be able to influence web searches. Even if someone does not have a Twitter or Facebook account, they will still be able to see the recommendations of those who have a strong social media following. Don’t you want to be one of those experts? Becoming a social media influencer is now more important than ever.
But that’s not all.
You can also gain social media traction and increase traffic to your website by creating content that other social media experts like, value and trust. Writing a blog post that is shared by other influential members of your industry helps raise your profile and draw additional traffic to your website.