Website copywriting is creating content for digital platforms. It is often called “web content writing” or “writing for the web.”
Good website content is written to attract audiences, engage readers, and encourage people to take some form of action. For example, a website may want to encourage someone to make a purchase or fill out a form to get more information.
Website copywriting is important for many reasons. One key reason is that high-quality and relevant content helps improve a website’s ranking on search engines like Google. This process is often called “SEO copywriting” and it is an important tool to get people to notice your website.
However, web content isn’t written for machines or search engines. It’s crafted, formatted, and structured so that search engines can understand it and classify it, but it’s important to remember that the desired action is always taken by a person. It will be a person who decides to make a purchase or fill out a form, not a search engine.
In this sense, website copywriting serves two purposes. It brings people into a site and it causes them to act.
What Are Some Examples of Website Copywriting?
Website copywriting is everywhere. It’s a key aspect of website content, ad copy, social media posts, newsletters, blogs. marketing materials, and much more.
People are turning to the web more and more often to find what they’re looking for. Plus, they’re increasingly making purchasing decisions and selecting products and services based entirely on what they read online.
What Does Good Website Copywriting Look Like?
High-quality content is important. Just ask Google. The search engine’s official Search Engine Optimization Starter Guide says:
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it.– Google Search Engine Optimization (SEO) Starter Guide
Good website copywriting is useful. It matches the intent of a person’s search. It provides information, entertainment, or value. It’s formatted in a way that makes it easy to read on desktops, tablets, phones, and every other device.
People can very easily click away from a website if it’s not giving them what they want. That means your content needs to draw readers in, provide them with what they’re looking for, and be clear and straightforward. Otherwise, they’ll move on to another site and you’ll have lost an opportunity.
If your content is designed with the reader in mind, if it meets their needs, and if it causes them to take a desired action, you’ll have more success and your business will grow.
Need help with your website content? Feel free to contact us today.