What do you want people to notice when they visit your website? What do you want them to do once they get there? While website design can certainly help you steer traffic into the right direction, your website content writing has a very important role in defining the goal of your site.
Do you want people to contact you? Sprinkling some variation of “Contact us for more information” and a link throughout your website content writing is a subtle but powerful way to direct visitors to your contact page. If you want your visitors to sign up for your free trial, you should not only ask them to do so and direct them to the “free trial” page, but your web content writing should focus on the benefits of your free trial and provide easy-to-read and accessible information about the trial.
Whatever your website’s goal is, you can use your website content writing to emphasize that goal. Of course, you have to be careful about going overboard. Continuously pushing one point can be dangerous. Not only will it likely turn your customers off, but it could look spammy to both visitors and search engines. That’s obviously not want you want.
Your written website content should be easy to understand and read while also having a purpose. There is no room on the web for content writing that doesn’t go anywhere. Have a point, stick to you and ensure that all of your website content writing has a purpose. Otherwise, you’re just wasting words and turning away potential customers.
Web copywriting is a powerful tool that you can use to reinforce your company’s positives and define the goal of your website.