Writing content for a website can seem intimidating at first. When you’re presented with a blank website and a million possibilities, it can be tough to figure out where to start and how to get everything done.
Like with most activities, it helps if you have a plan of action before you begin. This is very important for a website copywriter, because putting together a good plan in advance will allow you to structure your website better and save you time and hassle.
Before you start writing, think about which pages you would like to have on your website. For most business websites there are a few common pages that you’ll probably want. These include the home page, the “About Us” page, a “Contact Us” page and a page that lists the products or services that your company offers. You may also want to include client testimonials, additional resources, sample work and a few other pages. Once you know which pages you’ll be writing, it’s time to organize them.
Think about how the website is going to look. Even if you’re only a website content writer and not a web designer, you’ll still want to have a good idea about the website’s layout. Which pages will be listed in the navigation bar? Will there be sub-pages? How much content will be on each page? How will the pages connect to one another?
Once you have the general layout in your mind, the next step is to figure out what you’d like to write. Before you start your website copywriting, you’ll probably want to do some keyword research. For some help on how to do that, you may want to look at this page that lists some keyword research tools.
Next, think of what you want to say on each page. For every section of the site there will be a few main points that you’ll want to cover. On your website content writing plan, jot down three or four main points for each page. Then look at your keyword research and figure out which keywords you want to use on each page. Write these down on your plan as well. Putting all of this information together before you start your website copywriting will make the whole process much easier.
Once you’ve put together a plan and conducted some research, it’s time to start writing the website. Use the points and keywords you’ve come up with to create your website content. Remember, one of the keys to successful website copywriting is keeping it brief and simple while providing the reader with all of the information needed.