The Benefits of Working with a Toronto Copywriter
Website content is important. In fact, it’s becoming more and more important. Not only are people increasingly searching for products and services online, but search engines themselves have recognized the value of great content.
For example, a Google blog post from December 2020 states that:
Our ranking systems consider a number of factors—from what words appear on the page, to how fresh the content is—to determine what results are most relevant and helpful for a given query.“How Google organizes information to find what you’re looking for” – Nick Fox, Vice President of Product & Design, Search and Assistant, Google – Published Dec 3, 2020
But that’s not all. Google lists “Create great content” as one of the ways that websites can increase traffic:
Write well and often. A frequently updated site encourages people to return – as long as your content remains relevant and engaging. A useful post once a week is better than low-quality content published daily. A great idea is to search Google for subjects of interest in your field. If you can’t find a good answer, create a blog post about the subject – chances are that other people are searching for the same thing.
This shows the importance of content. By why should you work with a Toronto copywriter to get this content? Here are five great reasons.
Web content writing is difficult and time consuming. A Toronto copywriter with years of experience will be able to write high quality content that will not only improve your search engine ranking, but that will also provide clients with value and turn them from readers into customers.
The overwhelming majority of people who conduct a search don’t go past the first page on Google. If you want your business to get noticed, you need to improve your ranking. By effectively using search engine optimization (SEO) tactics, a Toronto copywriter accomplishes this goal.
An Outside Set of Eyes
You know a lot about your business, but you may actually be too close to your company to write about it effectively. Having a second set of eyes looking at your business can be incredibly helpful. A web content writer will create content that’s geared to customers who don’t know your products or services very well, and this helps attract them to your company.
A Toronto Copywriter is Local
If you’re in Toronto or the GTA, working with a local copywriter is important. Not only will they work in your same time zone and be easier to communicate with overall, but they also understand your local market. Targeting content towards local visitors is important for both search engines and for readers.
You Can Focus on your Business
When you’re running a business, you have a lot to do. Working with a copywriter can take one role off your plate. Having an experienced writer working on your site lets you know that your content is in good hands, so you can focus on your other duties.
If you want to increase your website traffic, improve your search engine ranking, and turn more website visitors into customers, contact Toronto SEO Web Content today! As a Toronto copywriter, we’ll improve your site and help grow your business.