How Web Design Affects Conversions


When you’re planning your website, it’s important to consider every aspect of the site. This includes the design, the user experience and – of course – the content. All aspects of your site are crucial to success and perfecting every area of your website is the key to succeeding in today’s competitive online marketplace.

One area where many people focus a lot of attention is website design. This makes sense. You want your website to be attractive and you want it to properly represent your brand. However, have you ever thought about how your website design impacts sales and conversions? It’s about more than just looks.

There are a number of ways that the design of your website can affect your sales.

The User Experience

Web design is a crucial part of the user experience of your site. No matter how pretty your website is, how great your logo is and how amazing your site looks, if it’s not easy and enjoyable to navigate, you will lose out on business. People do not want to spend a lot of time trying to figure out how a website works. They don’t want to hunt around through various navigation menus to find what they want. They certainly don’t want a confusing design that makes it difficult to find out exactly how your site functions and what everything on the page does.

Creating a positive user experience is critical and is a very important part of website design. Failing to do so leads to lost opportunities as visitors will leave your site quickly.

The Positioning of Content

Your website content is important. We’ve detailed many times before how website content helps attract customers. In order for your content to be effective, people need to be able to find it. So do search engines. If your website is badly designed, potential customers and maybe even Google itself won’t be able to find the important content. It’s obvious how this will hurt your company and your ability to attract people and convert them into customers.

Good website design highlights your important content and ensures that people and search engines can read what you have to say. This goes a long way to converting visitors into customers.

The Calls To Action

A well-designed website guides visitors to the most important parts of the site. Your website should be designed so that it directs people to the portions of  the page that you deem important. Depending on your website and your business, this could be your portfolio, your contact page, your online marketplace or any other part of your site.

By properly structuring your site, you can increase conversions and boost your business.

Website design is important for many different reasons and the look of your website is only part of it. A good website designer will understand this and will take the time to create a responsive, great looking and functional site that serves the goals of your business and helps convert customers.

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