A lot of people don’t see the purpose of business blogging. They don’t see how writing a blog post can help a business grow. That’s somewhat understandable. It’s not immediately clear how writing a blog post on your company blog will help your business increase sales. For many people, business blogging and writing on a company blog seems like a waste of time and effort.
But that’s not true. Business blogging and company blogs are important. In fact, every business should have a regularly-updated blog. Why? There are a number of very good reasons. Business blogging helps increase sales. Here’s how.
Using your Company Blog to Grow your Business
Blogging helps you improve your search ranking
When you write on your company blog, it’s important to include search terms that your customers will be looking for. This can help you improve your search engine ranking. However, it’s important not to blog just for the purpose of improving your search engine ranking. You also need to give people a reason to visit your company blog, read the post and make a purchase. Spammy blog posts might get you more hits, but they won’t get you more business.
Try to write posts that contain information that your customers are looking for. For example, if you operate a tour bus company in Toronto, write about popular tourism sites in the city. This way, when someone searches for “Toronto tourist sites” they will be more likely to land on your website. They’ll then read your post and, if you’ve written an interesting post, they’ll find out some information about Toronto tourism. This will encourage them to look around your website more and they will be much more likely to sign up for your tour bus since you’ve already provided them with great information. They’ll trust your expertise based on your writing. This is how you turn website traffic into paying customers.
Blogging lets you show the world what you know
As mentioned above, interesting and informative blog posts let you show your expertise. By writing about what you know on your company blog, you position yourself as a trusted expert in your field. This will make it much more likely that someone who lands on your website will become a customer. When you write an interesting blog post, visitors know that you’re experienced and trustworthy. This attracts customers.
Blogging builds a loyal audience
When you write something interesting, people enjoy reading it. They might then forward your post to a friend. They might post it on social media. They might bookmark it for later. They are also more likely to visit other pages on your website. By creating interesting blog content, you are expanding your reach and building a loyal audience.
Business blogging and writing on a company blog is important for growing your business and increasing your sales. For more information on how a company blog can help you improve your business, please contact us today.