Happy New Year everyone! I hope you’re having an enjoyable 2012 thus far.
Now that the holiday season is over, you may be thinking about the goals for your website for the next 12 months. It helps to sit down every so often to review your website and marketing plan and the start of a new year is a great time to do that.
You’ll want to consider what your current objectives are for your website and see if the site you have and the website promotion tactics you’re currently using align with those goals. You may find that you’ve changed your focus without changing your website or your online promotion strategy.
Social media is an excellent way to promote your website in 2012. Recent studies have shown that 43% of companies use social media to draw in new business. Another study showed that 23% of companies offered customer support on Facebook. That information is important because it shows one of the key strengths of social media marketing. When you promote your website and your business through social media, you can speak directly to your customers and your customers can speak directly to you. You are able to form strong relationships with customers this way by offering quick resolutions to problems and you’ll be able to get almost instant feedback from your clients. Would you like to draw in new clients or website visitors? Social media can help there as well. By establishing a presence online and by positioning yourself as an expert in your industry, you will attract website visitors and grow your business.
Onsite Search Engine Optimization (SEO) is another way you can promote your website online. In order to attract the targeted traffic that will easily convert into sales, you’ll need to do some keyword research and analysis. Think about the words that users may type into a search engine in order to find your website. You will then want to research those terms using a resource like Google’s Keyword Tool. The key is to find a balance between general, very competitive terms and specific, unpopular terms. Ranking highly for a very competitive term (like “shoes” for example) will be difficult, but it will show a huge payoff if you can do it successfully. Conversely, ranking highly for a very specific term (like “red running shoes with green laces”) will be easier but you’ll find that not many people are searching for that terms. This means that balance is key. Keep your website goals and business goals in mind when you choose keywords.
Blogging is another excellent way to both promote your website online and to speak directly to your customers. Relevant, interesting and entertaining blog posts are linked to by other websites, shared on social media sites and recommended on social networks. A well-written and informative blog post can spread far on the Internet.