There are a number of ways to increase traffic to your website. One of the more interesting, informative and important ways to increase website traffic is through blogging.
You’ve likely seen that many websites have blogs these days and you may have wondered why. There are many advantages to having a blog on your website. First of all, you’ll be able to quickly convey information to your visitors through your blog.
You can use your blog to discuss issues in your industry, to solve common problems that your colleagues face, to directly inform your customers of changes and improvements in your company, to share your knowledge and expertise with the world and for many other purposes.
All of these purposes increase traffic to your website.
Think about the last time you forwarded a link to a friend via email, Facebook, Twitter, instant messenger or other means. Why did you do so? There are probably a number of reasons, but it’s likely because you thought the link was entertaining or informative. You obviously thought that your friend or co-worker would be interested in the link, probably because of the subject matter, the viewpoint or the topics discussed.
That’s shows how you can increase your website traffic through blogging.
For example, if you run a computer store, you may write a blog post reviewing the latest model of computer that your store just received. If you properly inject several key words and phrases into the post, users who search for those terms on Google or another search engine will find your post. They’ll then visit your site and realize that you sell the exact computer they’re looking for!
They may then contact your store to purchase the computer. They may forward the link to a friend who might also want to buy the computer. They might then browse your site to see what other computers you sell. Either way, your blog post just gave you a chance to increase business.
Blogging is also a great way to establish yourself as an expert in your industry. If you write interesting, knowledgeable blog posts, people who visit your website will quickly understand that you know what you’re talking about and trust you and your company as experts. You’re not just increasing traffic and increasing sales, you’re also improving your brand image.
Blogging can do a lot to increase your website’s traffic and draw visitors into your site. Try it out for yourself and see what happens! If you have any questions or if you’re looking for help blogging, please contact me.