Whether you do website copywriting for a living or you have your own business and you write your own website, you’ll likely want to improve your website copywriting skills. Regardless of how long you’ve been copywriting and how many websites you’ve written, there is always an opportunity for growth. You may know your own business inside and out, but you also need to know how to convey that knowledge on your website. Improving your website copywriting skills is exactly the way to do that.

Here are a five quick tips for becoming a better website copywriter:

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Much like Google did a little while ago, Bing has now introduced social searching. What does that mean? Well, just like Google started incorporating Google+ content and shares into Google search results, Bing will also use information from social networks in its results. In fact, Bing is going several steps beyond what Google has done and incorporating information from Facebook, Twitter, Windows Live, Foursquare, Quora, LinkedIn, Google+ and Blogger information into search results as well.

What does that mean? It means that the already very social web just got a lot more social.

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The recent Google Penguin update has the Internet world buzzing and a lot of people panicking. Much like the previous Google Panda update, Penguin was a change to Google’s search results ranking algorithm that resulted in website rankings changing on Google.

Obviously, this was both a problem and a great help for different groups of people and different websites. If your site is now ranked much lower than it was before, you’re likely desperately searching for ways to improve your ranking. If your site is now ranked higher, all is right in the world and you’re pretty happy right now.

So what did the Google Penguin update change?

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Whenever you’re writing website content it’s important to think about who your audience is. 99.9% of the time (if not 100% of the time) your audience is the person you’d like to attract to your website. Your audience is your the customer you’re trying to sell a product or service to or a reader that you’d love to see subscribe to your RSS feed. Your audience is always a PERSON, not a search engine or a social network.

Yes, people find website content by using search engines and social media, but your writing is ultimately going to be read by a PERSON and that person will make the decision to keep reading your website or to move on. The search engine, Twitter feed or Facebook page is simply the tool that directed the person to your site.

Are search engines and social media networks important? Of course they are! They drive people to websites so you definitely have to keep them in mind, but you should never take your focus off of your true audience: Real People. Real people who want to read interesting website content.

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Twitter is an excellent way to promote your business and interact with your audience, but it’s also an excellent way to share news and receive news. You can use Twitter to stay up-to-date with your industry, follow recent trends, discuss issues related to your field and keep on top of any changes that take place.

There will be different influencers and authorities for each industry and following those people will give you a lot of information. You’ll also gain opportunities to interact and discuss issues with these influencers, which will raise your profile in your field.

Here are some Twitter accounts worth following for the Internet Promotion and SEO fields.

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