Using Your Blog to Improve Search Engine Rankings
Improving your search engine rankings is important. After all, searches made through Google and other search engines are the main way that many people find businesses these days. This is true for purchases made online, but also for people looking to shop local. Did you know that people visit 1.5 billion destinations every month related to their Google Searches? And that “near me” mobile searches grew 136% YOY? In fact, not only are people searching more and searching for local businesses more often, but they’re also taking action based on those searches.
According to Google, 76% of people who search on their smartphones for something nearby visit a business within a day. If you want people to visit your store, request a quote for your services, or shop from your business online, you need to achieve good search engine rankings for relevant terms. A great way to improve your site’s ranking is by writing blog content.
Why Blog Content Matters for SEO
The more often you update your website, the more chances you give yourself to rank highly. Google itself says “If you have a website but don’t have a blog, consider creating one… A frequently updated site encourages people to return – as long as your content remains relevant and engaging.“
So how does a blog help your search engine rankings? Much like frequently updated content encourages people to return, it also encourages Google’s crawlers to return. The more often the crawlers return, the more chances you give yourself to improve your search position for relevant keywords.
However, as Google says, content needs to be relevant and engaging. Search engines understand the difference between good content and poor quality or spammy content. It’s in Google’s best interest to rank high quality sites near the top of their results. If people use Google and find great sites, they’re more likely to keep using Google.
So what is good web content? Good content is well-written, on-topic, and helpful for users. If your blog contains information, entertainment, or data that satisfies customers and gives them what they want, Google will recognize this and give your site a higher position for relevant search terms.
It’s Not Just Search Engine Rankings, Blogs are Great for Visitors & Customers Too!
As you can see, great blog content isn’t just about search engine rankings. It’s also about giving your visitors what they’re looking for. When you meet the needs of your visitors, they’ll trust your site and your business, and they’ll be much more likely to turn into paying customers.
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.
Think about what people may search to find your page. Know that it may not be as specific as you might first assume. For example, someone who is looking to buy an air conditioner may search for “air conditioner store” but they might also search for “best air conditioners,” “how to keep your home cool,” or other such terms. Think like a potential customer and write content that matches what they may be looking for.
If a visitor ends up on your site and gets the information they need, you’ll build trust and grow your brand and increase the likelihood of acquiring a new customer. Giving visitors what they want is the key to finding success online.
Working with a Content Writer
An excellent way to get great content for your site and to improve your search engine rankings is to work with a professional content writer. A website copywriter or blog writer has the experience and skill needed to get the job done. Toronto SEO Web Content has been writing blogs and other content for more than a decade. We boost search rankings, converts visitors into customers, and help businesses succeed. Contact us today to find out how we can help.