Improving your Website: Tips from a Blog Writer
As a Toronto blog writer, I’ve worked on many different websites. One key to making them successful is to have great content that people want to read. That sounds like a simple thing, but it’s very important. Many people start their online searches without knowing exactly what they’re looking for. Yes, some people search for the exact name of a business or a type of business, but many search for more general information.
For example, pretend your dishwasher isn’t working correctly. You may immediately search for “appliance stores” or “dishwasher repair” or the name of a company you’re aware of, but there’s a good chance you’ll start by searching for specifics about your situation. You might start by looking for “What to do if your dishwasher isn’t draining” or typing in the error message your machine is giving you. What you find will help determine what you do next.
The information you get from your search matters. You may be able to solve your problem. If you’re not, the sites you land on become even more important. If you can’t fix your dishwasher, but the website you were looking at also offers dishwasher repair, there’s a good chance you’ll use this company to help you deal with your issue.
This is why content matters. But how do you know what to write about? Here are some tips from a Toronto blog writer.
Know Your Audience
Who do you want to visit your site? What are those people looking for? The answers to those two questions will tell you a lot. Before you add any content to your site, think about what your target audience would expect to find from your site. Think about what they would search for. Remember, not everyone will start by searching for a company to help them. They may just want information or inspiration to start. If you give them what they’re looking for, they’ll trust your company.
Share Your Expertise
Your business is successful because of your skill, knowledge, and hard work. Your website is the perfect place to showcase this. Answer frequently asked questions or write tutorials or guides. Not only will this show that you’re an expert in your field, but it will also give customers who are searching for information the details they want.
Show Your Products and Services
A blog is a great place to showcase your products and services. You can tie this fact into the other points above to give potential clients what they’re looking for while also highlighting your business. For example, if you sell clothing, you can create a “summer fashion guide” that features some of your pieces displayed in the best possible light. This gives your audience what they’re searching for (summer fashion tips), shows that you’re an expert in your field (since you provide the tips), and highlights your products.
Get Help from a Toronto Blog Writer
Writing great content takes time. You’re busy with many other aspects of your business so it’s natural that your blog may not get the attention it deserves. However, great content is important. Want some help? Contact Toronto SEO Web Content today!