Why Good Web Content Matters
When it comes to website copywriting, it’s important to understand why it matters. A lot of people search for website copywriting services because they want to improve their search ranking, and that makes sense, but it’s not the only reason to care about your website content.
Yes, good web content helps your website rank more highly. Search engines use the content on your site to classify it and sites that Google and other search engines determine to be more useful and trustworthy perform better in rankings. However, that’s not all.
Improving your Google search position isn’t the only reason to care about website copywriting. In the end, a real human being is the one who will decide to buy your product, pay for your service, subscribe to your mailing list, or do whatever else it is you want them to do. So writing for the user is critical.
It’s incredibly easy to click the back button and head to a different site, so most visitors only need a few seconds to decide if they’re in the right place. How do you keep them on your page? With good website copywriting. And what is good website copywriting? It includes several factors.
It Gives Visitors What They Want
When someone does a search, they have an end result in mind. Maybe they have a question and are looking for an answer, maybe they’re looking for a type of business or product or service. Maybe they want more information. Whatever they’re looking for, if your site can be the one to give it to them, you’ll be successful.
When writing your website, try to think of what your visitors will want and then create content that gives it to them.
It’s Easy to Read
As mentioned, people can click away to another site easily, so it’s important to give them what they’re looking for quickly. If your content is long or confusing or difficult to read, visitors won’t know what you’re talking about right away and they won’t stick around to figure it out.
Use short sentences, headings, lists, and other such tools when you’re doing your website copywriting. This will make it much easier to read.
It’s Informative and Trustworthy
People don’t want buzzwords and vague solutions. They don’t want to waste time. There is so much content out there that people want to get what they need right away, without too much other “stuff.” Make sure your website copywriting properly conveys your business. Be truthful, be informative, and make sure your writing is clear.
It Includes Strong Calls to Action
What do you want a visitor to do when they visit your site? Is the goal to have them purchase a product? Give your company a call? Fill out a form to get more information? Subscribe to a mailing list? Whatever it is you’re trying to get a visitor to do, make sure your website content includes strong calls to action that will steer them in the right direction.