We’ve discussed before how website copywriting is incredibly important to succeeding online. You want to ensure that search engines, your potential customers and your clients are all able to get what they’re looking for out of your content. This is the key to successful website copywriting. When you are writing website content, it’s crucial that you think about all of the various audiences that you would like to attract.
The three major audiences are already listed above: Search engines, potential customers and current clients. Remember that none of these audiences should take priority over the others in your website copywriting. There’s no point to writing strictly for search engines and you don’t want to focus entirely on just visitors either. Balancing your audiences in your writing is the challenge with website copywriting.
Website Copywriting for Various Audiences
In addition to the audiences mentioned above, you will also want to pick out the particular audiences that you would like to focus on. These audiences relate to your specific industry and your unique company. Depending on your product or service, you may have a number of different audiences to focus on. For example, a toy company may consider parents, toy retailers and children three different audiences. Any of these people may be visiting the toy company’s website, so it’s important to create website content with these audiences in mind.
How you choose to structure the content is up to you. Your website structure and overall tone and feel may allow you to focus all pieces of website copywriting on all audiences. On other websites, it may be easier to create different pieces of website copywriting and different pages on your website with each audience in mind.
However, the goal remains the same. It’s crucial that you remember who your different audiences are at all times during the writing process and that you focus your website content on those specific audiences. This will allow you to clearly communicate your points with the right people and target your website content to reach those who are important to your business.
The ability to speak directly with customers and potential customers is one of the most powerful aspects of the Internet. Using your website copywriting to do this is the key to online success.