Using Google Analytics to Improve your Website


Google Analytics is an important tool for anyone who has a website. When used properly, it can provide you with a great deal of information about your website and your visitors. You can use the information that you learn from Google Analytics to improve your website in a number of ways, including:

  • Reducing your bounce rate
  • Improving website conversions
  • Attracting more targeted visitors
  • Directing people through your website more easily
  • And much more

Since Google Analytics is such a powerful tool, it’s really great that Google provides a lot of resources that can help you learn how to use the service more effectively. You can find a lot of great information at the Analytics Academy resources page.

Using Google Analytics

When you first start using Google Analytics, you might be overwhelmed by the entire process. It looks pretty complicated if you’re checking it out for the first time! But don’t worry, once you have a few basic concepts down, it becomes easier to understand.

Your Tracking Code

The first thing you’ll need to do is ensure that your Google Analytics tracking code is properly placed on each page of your website that you would like to track. You can find your tracking code by clicking on “Admin” when you’re signed in to Google Analytics. From there, choose the account and property that you’re looking to track, then select “tracking info” underneath the “property” column. Then click on “tracking code.” Copy and paste this code on each page that you would like to track, directly before the </head>  tag.

Google Analytics Accounts, Users, Properties & Views

Once you’ve got the tracking code properly set up on your website, one of the next things you’ll want to do is familiarize yourself with the set-up of Google Analytics. The framework of Google Analytics is as follows:

  • Account: This is your Google Analytics Account.
  • Property: This is what you are tracking (Your website, mobile app, blog, etc) It’s important to note that your account can contain more than one property.
  • View: A view is how the data in a property is presented. You can use filters to create different views for each property. For example, you can create a view that only shows traffic for a subdomain rather than the entire domain.
  • Users: You can add different users to your Google Analytics Account and give each user different access.

For more information on using Google Analytics to improve your website, stay tuned for part two of this resource! If you have any questions or need any help with Google Analytics, please feel free to contact us today. We would be more than happy to work with you and help you harness the power of Google Analytics.