Link building is a key to search engine optimization.  All major search engines take the number of links to a site in account when determining search ranking.  So, if you want to increase your search ranking, you will need to get people to link to you.

But how?

Here are some tips of getting others to link to you explained by perhaps some of the most linked things on the Internet: Internet Memes.

“I Like Turtles”

What this teaches us about link building: This young boy with zombie make-up likes turtles.  Of course, that’s not what the reporter expected him to talk about when she came up to him.

The point is that relevant links matter.  If you run a website about race cars, you’re wasting your time trying to get links from a blog about flowers.  Not only do search engines give more weight to relevant links, but you’ll see more traffic that way as well.

Think about it.  How likely is it that someone reading a flower blog will click a link about race cars?  Not very likely.  How likely is it that someone reading a blog about race cars click a link about race cars?  Much more likely.

Keep in mind that the site linking to you does not have to have the exact same topic as yours.  It just has to be related.  A site that sells auto parts might link to your race car site.  So might a site filled with sports car reviews.  Take some time, find some related sites in your niche, and focus on getting links from those sites.

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