A website developer recently asked me “What is ‘SEO Web Content,’ and how does it differ from the web content that typically is created for the end user?”
The answer is that SEO web content is written for the end user as well. As you know, regardless of what product or service you offer on your website, a real human being is responsible for the final purchasing decision. No matter how optimized your website is or how highly ranked you are on Google, you can never forget your true audience: the client.
Writing strictly for search engines will not get you there. You need to be able to create interesting, informative and persuasive content if you hope to gain new customers. The best way to do that is through quality copywriting.
The difference between website copywriting and standard copywriting is that SEO copywriters take search engines into account when they are writing.
If you are writing a brochure or magazine article, you do not have to worry about things like keyword usage but you still need to create quality writing. Having informative, easy-to-understand content is important for every type of copywriting.
Like it or not, most visitors find websites through search engines and thus creating content that is easily accessed and understood is important. But you should never forget that the end user plays the most important role. That hasn’t changed.