You may be wondering if your company website needs a blog. “Why should my website have a blog?” is a common question that we hear very often. The answer to that question involves several parts. First of all, yes, your website should have a blog. Blogging is very important for a number of reasons. Plus, there’s a good chance that your competitors are doing it.
Look around. You’ll find that almost every company website has a blog. But why? There are a number of reasons.
Why Your Website Should Have a Blog
There are many reasons why you should have a regularly-updated blog on your website. They include:
- Showing customers that you are an expert in your field
- By blogging on topics in your industry, you can show potential customers just how knowledgeable you are. This gives them a sense of trust and provides an immediate vote of confidence to you and your business.
- Blogging helps keep you sharp and current
- When you’re blogging on your industry, you’ll be much more likely to stay on top of industry trends and give yourself some added practice at explaining aspects of your company that you may not discuss frequently in real life.
- You can engage with customers
- A blog gives you an outlet to communicate directly with your customers, partners and just about everyone else. With a blog post, you can easily announce company news, respond to questions and even pose questions to your audience. This strengthens relationships.
- Blogs get you links and social shares
- By creating interesting, timely and relevant content, you increase the number of incoming links and social shares that your website receives. After all, people are much more likely to link or share blog content than they are static website pages.
- You improve your website’s SEO
- When you blog regularly, Google and other search engines realize that your website is updated frequently. This means that they will return to your website often to re-index the new content that you have created. In general, newer content and websites that are updated more often typically receive higher search rankings than static content.
- Plus, each time you blog on a topic, you give Google another relevant page to index. For example, if you write a post on “Why should I choose green widgets over blue widgets?” people who are searching for the benefits of green widgets over blue widgets will be more likely to find your website.
As you can see, the last two points in that list directly improve your website traffic and get you additional web hits. By having an optimized blog and creating relevant content regularly, you’ll see an increase in traffic and sales.
For more information on blogging or help on blogging for your website, please visit the blog writing section of our website.