How Important is Quality Website Copywriting?

We’ve talked a lot about the importance of website copywriting and how it can make or break your company’s website. Not only do you want your content to be clear and easy to understand, but you also want to make sure that it lets your potential customers know exactly what your company is about and why they should choose you. Website copywriting represents your company online, so it’s definitely important to put your best foot forward online.

What Website Copywriting Means for your Business

The Guardian recently posted an article entitled “What makes a good business website?” It lists a lot of great tips and it’s certainly a good reason for any business owner. It highlights the importance of website copywriting among other points. The article correctly states that “a good website has great content, is regularly updated, intuitive, easy to use, and, ideally, has a good visitor-customer conversion rate.”

Website copywriting is the key to a successful online presence

Website copywriting is a huge part of having a successful website. If your website looks great and is easy to use, but it doesn’t clearly explain to the customer why he or she should choose your company, it likely won’t generate many sales. If the written content is unprofessional and filled with typos and other errors, customers won’t feel safe trusting your company. This is why website copywriting is so important.

The Guardian article cites a BBC News story from 2011 that “Spelling mistakes ‘cost millions’ in lost online sales.” That story says that a single spelling mistake can cut online sales in half.

“You get about six seconds to capture the attention on a website,” says online entrepreneur Charles Duncombe and so a poorly-written website can drive potential customers away quickly.

Going back to the Guardian article, it makes it clear that website copywriting is key to a company’s success online:

But copywriting isn’t just about checking spelling mistakes. A good copywriter will have a firm understanding of your business goals and will craft the content needed to meet those needs and reel in your target customers. So invest in one – they’re worth it.

The Guardian article also provides tips on the importance of search engine optimization (SEO) as well as fresh, frequently-updated content. It’s definitely a good read.