Want to increase website traffic? Want to bring focused visitors to your website? Want to increase business and get your company noticed? You can do all of these things by creating focused, interesting and SEO-friendly website content.
Website copywriting is an excellent, effective and affordable way to draw more visitors to your website.
So how does website copywriting help increase traffic and help your company grow? There are a number of ways.
Keyword & Key Phrase Focus
Your website content needs to be focused and it needs to be focused on the right key words and phrases. Whether you’re working with a web content writer or attempting to modify your existing website content yourself, one of the first things that should be done is keyword analysis. You’ll want to determine which relevant keywords are searched most often and which keywords are most likely to convert visitors into customers.
Remember, relevant keywords are the key here. It doesn’t matter if a terms is searched hundreds of thousands of times each day if that term isn’t related to your website in any way. Your objective is to find key words and phrases that relate to your website and then use those words as you focus your content.
There’s a delicate balance between using keywords effectively and “keyword stuffing.” It is possible to inject too many keywords and key phrases into your content or to overuse certain terms. Search engines actively oppose this tactic and your site will not rank highly if a search engine thinks you are keyword stuffing. A good web content writer will know how to use key words and phrases properly to increase website traffic.
Interesting, Entertaining, Informative Content
A visitor will be much more likely to read the written content on your website if it’s easy-to-read and if it provides the type of information that the visitor is looking for. If you website content is difficult to understand or if it is off-topic or boring, the visitor will simply leave your website and head somewhere else.
Users are also much more likely to share interesting content with friends, colleagues and others on social media.
Persuasive Written Content
When you’re writing content for a business website, you’ll need to be persuasive as well as interesting, informative and entertaining. If your website copy is written properly, either by a skilled website content writer or yourself, it will be able to turn visitors into customers. Increased website traffic is meaningless if you’re not converting that traffic into sales. Calls to action and other tools need to be used effectively in order to increase business.
Frequently Updated Content is King
Your written website content should be fresh and frequently-updated. This will let your visitors know that you are actively growing as a company and that you are staying on the cutting edge of your industry. It will also let Google and other search engine know that you are frequently adding new content. This will increase the frequency of their spiders visiting your page. The more pages that are accessed and the more often your site is accessed will increase your search engine ranking, if those pages are focused and optimized.
For more information on website copywriting and how it can increase your business, please contact me. I’ll be more than happy to help!