People search the web for information. Some are looking for an answer to a question. Others are looking for a product or a service. The bottom line is that people are looking for something. They are looking for content.
Website design, site functionality and linking structure are all very important on the Internet, but they all pale in comparison to written content. Web copy writing is a great way to draw visitors to your website.
Without great content, people will leave your site. Unless you happen to be in a very specific, very visual niche, people are not going to stick around to look at images or admire your design. Again, web surfers are looking for content and once they find this content they are hooked.
And great written content has a way of getting people hooked. Web copy writing can be convincing. A properly worded, well-written, interesting piece on your business will convince visitors to becomes customers.
Besides, If a user ends up on your website and enjoys what he or she is reading, they will likely remain on the site. They will probably click around and see if you have written anything else interesting. They will enjoy the experience. And then, when it comes time to purchase a product or service, they will choose your website.
If your content is very good, interested visitors may even link to you. Now your content isn’t just keeping existing traffic on your site, it’s also increasing your traffic.
Written content is incredibly important online. Sites that have great content succeed. Sites that do not unfortunately struggle.
Thanks for the suggestions. I’m a part-time freelance writer and just created a site for myself a couple weeks ago. I have a blog, but I’m still figuring out exactly how to use it to my advantage (without having it be too high maintenance). Your suggestions give me something to think about.